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AARP Financial Brochureware Site

I was contracted by Catalyst Group to engage in a strategic iterative process resulting in the creation of a full series of information architecture wireframes for the redesign and development of AARPfinancial.com. Based on deep dive research documents developed by Catalyst involving use cases and competitive insights, we architected the specification for the re-packaging of AARP’s financial services subsidiary financial site. Primarily informational, AARP’s goal for the site was to create a trusted guide that both educates and assists their audience in navigating the financial marketplace while clearly presenting AARP-endorsed product options. The site focused heavily on stage of life site pathways as well as creating toolsets that help assess audience needs.