This was the first conversion path I helped to develop at Everyday Health to replace the prior funnel utilized for paid search. The goal was to not only increase conversions for the recently relaunch toolset, but also to drive registration for both a wider variety of targeted, condition-specific newsletters as well as Everyday Health’s online community via Groups.
We A/B tested the new funnel against the older existing funnel and won by significant margin with regards to conversions. Better yet, it had the expected result of adding value with an exponential increase in newsletter signups. If you look at an older funnel still employed in receiving organic traffic, you might see why.
Responsibilities: UX, Design, Copy