Sweepstakes are yet another tool to motivate users to mosey down the path of offering personal information and consenting to partner offers. The first iteration of this diabetes-centric campaign employed a $25,000 sweepstakes prize. We will be re-running the campaign on a regular basis with a smaller $2,500 prize and refreshed creative with alternative creative that we plan to A/B test (seen here). This approach utilizes paid search, on-network and paid display, as well as social media components.
This funnel was optimized for both desktop and mobile, built on iOn’s Liveball platform. While developing the creative for a project like this is always the most fun, I learned a lot about legal requirements for sweepstakes and worked closely with the front end developer to better take advantage of the customization capabilities on the Liveball platform.
Responsibilities: Creative Direction, Design, Copy (for funnel, search, and Facebook ads)