This is one of several funnels that supported a $1MM+ Lead Gen program for a major pharmaceutical client that then led to a renewal for the following year for another $1MM+ — the largest and most successful campaign using registration funnels at that time. This conversion path was designed to operate on the Liveball Platform. Our Lead Gen program is primarily focused on the diabetic audience, so this particular funnel takes advantage of seasonality by addressing concerns around how to eat well and still enjoy the holidays. It included a downloadable recipe booklet as an engaging “freemium” and carrot to entice the user view client offers.
Responsibilities: Creative direction and design of downloadable premium and funnel, as well as associated display and Facebook campaigns.