Jillian Michaels iPhone App Sizzle

I was tasked with creative directing outside production house, Eye Goo (http://www.eyegoo.com/), in crafting of a short, animated sizzle video to support the partner’s social media strategy on Facebook and Twitter.  The challenge here was to create an engaging, informative piece with a limited budget and flat photo assets.  The video resonated with Jillian’s loyal fan base on Facebook and Twitter, helping to raise the Jillian Michaels “Slim Down Solution” mobile app to a #4 ranking in Free Health and Fitness App category on the iTunes App Store.

Responsibilities:
• Wrote creative brief,
• Provided creative direction for outside studio,
• Wrote copy for social posts