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Minassian Media Identity & Collateral

Minassian Media’s business is comprised of two facets: the first is that of a political communications consultancy. The second is that of a television content developer. With one foot planted in Washington DC and the other firmly in the media sphere of New York & LA, the founder of the business articulated that its identity must telegraph an air of capability and quality that courts both a more conservative Beltway sensibility as well as that of the edgier entertainment world. The folded-M (aka “diamond”) mark paired with a solid condensed serif face did both things well and translated smoothly to both business cards and buck slips.