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The Salty Paw Pet Emporium

Located in the heart of the Lower Manhattan’s Financial District at the South Street Seaport, the Salty Paw is a pet boutique, grooming salon and doggy day care all wrapped into one.  Hover Media was brought on to help generate initial brand name concepts and ultimately design their logo, signage, advertising, email marketing and print collateral including product stickers, hang tags, business cards, and postcard campaigns.  The four original owners entrusted my company with the responsibility of crafting a brand that bespoke both the history of the neighborhood as well as the whimsicality and fun that accompanies pet ownership.  The logo is just damned friendly — much like the proprietors of the Salty Paw themselves!