Robust registration funnel optimized to:
• increase newsletter signups
• automate onboarding into interest-related Groups
• better incorporate Lead Gen offers
Elements were designed to allow multiple testing variables as well as dynamic content. Four different versions of this funnel were created to target different key segments of the WTE audience including: Trying to Conceive, Pregnancy, 1st Year Parenting, and Toddler Parenting. The layout is responsive, working seamlessly on all devices. The new design yielded a 282% increase in newsletter subscriptions. Each successful registration includes a personalized welcome email geared to the recipient’s stage of life.
Responsibilities: UX, Creative Direction